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It was foreseeable for a long time. You've spent months planning, writing, and editing your book to perfection. They sent it to the printer with bated breath pending publication. And now you're probably wondering what's next? Publishing a book can be stressful and scary. Especially if you've never done it before, or have never seen anyone else do it. There are so many things to think about when launching a new book. And then the question arises: How do I keep this momentum going? How do I ensure that my audience will be in contact with me for months after the launch?
The good news is that there are a few things you can do to keep the momentum going after your start. Below, I've highlighted what some of these strategies might be and why they work. Maybe you came up with other ideas too! There is no such thing as one strategy for success – just try it out until you find the best solution. Here's what we recommend to keep your book business growing after it's launched.
Related: 5 Proven Tips for Marketing Your First Book Effectively
Podcasts are evergreen content, so not only will you be known for visiting them as a guest, but for as long as that podcast episode has existed. Podcasts are a great way to add value by offering the readers something (a giveaway, strategy session, etc.) when they listen to your interview, buy the book, or maybe leave a review.
Advertise in Facebook groups
Facebook is a great place to find people who are interested in your book topic. Facebook groups usually have very active members and are often demographically specific, so you can be sure that you will reach your target audience. You can get in touch with the group without mentioning yourself or asking them for ratings, but simply by posting and commenting on comments within this Facebook group. The key is not only to promote your book in all groups, but also to find niche groups where it can have the greatest impact. Niche groups are easier to find and attract the audience that your product needs.
Don't forget platforms like WhatsApp, Reddit, Quora, and Linkedin as many of these communities are niche groups with people in similar industries. They are very underused and not known to many writers, but they are a gold mine for traffic and potential readers.
You can also start your own Facebook group and then make it available to a wider audience. However, you need to be prepared to moderate the group and provide value to the people joining your community.
Webinars provide another opportunity to get acquainted with and interact with your readers. They have an online platform where you can talk about your daily life and provide insights into your book, product or service. Webinars give you another opportunity to speak to prospects in person, which is important when launching a product (or a future book), as everyone wants personalized attention from someone who understands what they need. You can host webinars on specific topics related to your passion or writing background, or have live Q&A regularly throughout the year so your readers have more than one opportunity to connect with you.
Another way to build momentum after your book is published is to partner with another writer who is targeting the same audience. You can also form an online group with other writers and collaborate on joint promotions like free giveaways or discounts that will help each writer reach new audiences while promoting their individual brands. It can be particularly beneficial for authors to form an alliance with one another as they share followers on multiple platforms. Consider offering rewards to those who shop with each author so that people feel more invested in helping everyone involved. Remember, collaboration, not competition, will help you scale as a writer.
Build a book publishing team
One of the most effective ways to keep the momentum going after your book is published is to create an induction team. An induction team can be an invaluable resource for writers as it can consist solely of people who have bought and read their books, meaning they are already invested in the book and delivering its message. This type of support will also motivate you to get involved on social media and share updates on your latest post with these followers while asking them to get the word out if they can. If you don't like this idea because it feels like too much work or pressure, you can alternatively set up a group chat (on platforms like WhatsApp, Telegram or Discord), in which members can post content about the book without expectations that others have to react immediately . This way, everyone can join in the conversation and have some air to breathe at the same time.
Make a second start
Think of this as the "big reopening" of your book, taking place while you are still promoting it. It's a great way to connect with new readers who haven't had time to look at your work. Don't be discouraged if the first push for your book wasn't as successful as you hoped it would be. It is not uncommon to have another "launch" or marketing campaign with new content or information written after your book was first published. Authors can plan a relaunch of their book over the holidays when people are looking for fresh and new reading material, either for themselves or as a gift for friends and family. Some authors publish a new or updated edition of their work so that they can reach an even wider readership while generating income from it.
An example of a “relaunch” could be a promotional event in honor of your book. This may include an evening with friends or family, wine and hors d & # 39; oeuvres, followed by readings from the book, sharing about changes in your life since its publication and how the book has affected the lives of others. This gives you the opportunity to experience another moment of fame while inspiring others to write their own book. Everyone likes to be a star and a published writer is nothing less!
Use books as tools to grow your business
Yes, books are not just for personal fulfillment. They can also be a great way to make a living or get into other businesses. Giving away freebies such as workbooks, printouts, templates, etc. based on your book will inspire readers not only for your book but also for your products. For example, if you have a book on fitness or weight loss, it can be used to promote your other physical services, such as personal training or nutritional coaching. The possibilities are endless. Remember, people want more than just one product from you, so don't limit yourself to just one book.
Related: 5 Inexpensive Marketing Strategies For Your Self-Published Book
Join book clubs
Surrounding yourself with a community of readers can be very useful on many levels and book clubs are no exception. Book clubs give you another level of engaging with your readers. It's also easier than hosting an event or class because the club will do that part for you. Not only will it help you stay updated by getting honest reviews and feedback from real readers, but it will also help you with your branding as an author.
If you're able to get reviews from bloggers or influencers with a large following, this could be exactly the boost your book needs. Find people on your network on social media, offer them discounted or free copies of your book, and ask them if they would be willing to write an honest review for you. If you can't get reviews from people with a large following, do your research and find bloggers with smaller following who may be interested in reading your work. You can also use websites like Goodreads and BookBub to promote your books. It helps you with marketing and gives you a place to connect with other readers.
Think outside the box
What creative options are there for authors to market their books? You can participate in mystery shopping, invite the reader to a business mastermind group, or stream live.
The story behind my recently published The Growth Hacking book series is a success in itself. I wanted it to be different from any other ad campaign we've ever done, so after the book was released we made a Twitter trend for hashtag growth hacking (#GrowthHacking) on Twitter India, one of the main markets for the book . I strived for more creativity and personality by not only giving a copy to everyone who retweeted, but also to my personal favorite: George – the Monkey. The video of him reading a business book with his adorable face went viral and gave us tremendous visibility and sales.
The goal of all of these ideas is to evolve and further promote what you have created. Promoting a book is not an overnight process. In fact, it's more of a long-term strategy than anything else. The key to success is persistence and patience. Book marketing strategies are endless, so don't feel like you have to do one thing all the time or that it has to be big for people to notice your work. Start with something small today and build on your successes from there; Eventually, you will find exponential growth as the word of your work and book gets around.
Similar: 14 Easy Ways Authors Can Promote Their Books