There is a lot of noise in the market. So when you stand out from the crowd, you are positioned for success.
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In a world full of misleading internet marketing ads, solid value content takes precedence over the noise. Content marketing is one of the most effective strategies for reaching and converting cold audiences.
We live in the digital information age and it is a time when your consumers expect modern delivery of your content. Consumers experience entrepreneurship content in all its forms, and written content has been the gold standard, but there's one way to cover all of your basics – podcasting.
Audio content using podcasting is a powerful content marketing strategy that connects executives directly with their consumers in a more intimate way. When your consumers hear a "voice" they feel more connected to your brand.
If you don't use podcasting in your content marketing, you're missing out on the opportunity to build your audience, connect with new consumers, and convert occasional followers into customers.
Here are three reasons business owners should consider podcasting in their content marketing, and how a podcast can build audiences, build brand credibility, and increase sales.
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1. Your ideal target customers want to consume content faster and more conveniently.
Not all of your consumers have time to sit down and read written content – no matter how short or long it is. Starting or using a podcast gives consumers a faster, more convenient way to record your content. You can listen to podcasts in your car, while exercising, on the plane, or anywhere. All you need is access to a telephone. Once you post an episode, those who follow your content will gain access and be more likely to consume it.
Podcasting is a great way to take advantage of complex concepts and strategies that you convey and to help consumers in easy-to-understand ways.
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2. Podcasting and audio content are easier to create.
How long does it take you to create a blog post, newsletter, or social media post? Unless you're a natural writer, creating quality written content takes time and a lot of energy.
To create a podcast episode – or audio content in general – all you need to do is speak into a microphone or headphones. You need to plan what to say, but you can probably speak it faster than you write.
By creating podcast episodes, you can create a month's worth of content in a week in the same amount of time it would take to write the same content in a month. You can then spend the rest of your time doing the tasks that build your business.
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3. You can convert podcast episodes into multiple content that is published in different formats.
A podcast and its episodes do not have to remain in iTunes or a podcast player. Audio content can be turned into a blog post, multiple social media posts, a newsletter, and even a YouTube video. Reusing podcast content is straightforward and allows you to create more content with less effort. If you're not sure how to reuse podcast episodes, you can outsource the work to professionals.
You then have the option of having multiple types of content that can be sent to whatever media your ideal target customers are consuming on.
Starting a podcast isn't as complicated as you think. The cost of equipment is not high and you can record content anywhere. You can give your audience a behind-the-scenes look and involve them in your brand.
If you want to take full advantage of content marketing, you should vary the type of content you publish and the media you use to publish it. A podcast is a great way to drive customers and prospects through content. As you maintain, increase your brand exposure, and add value, more causal followers will buy your products and services.
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