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We live in a world with so much noise. We are constantly bombarded with a “click here”, “subscribe there” or “If you buy this x product, your life will be so much better” – you got it.
Here's the deal, the marketing is always changing. What worked before doesn't work anymore. What was once a simple sales strategy has now become a complex way of selling through influencer marketing or a really deep and complex hashtag strategy.
If you're a business owner (like me) who wants to get noticed and do things differently, you need to change your marketing strategy. Here are three simple reasons for that.
1. Old-fashioned marketing is slowly dying (if not already dead)
Corresponding Harvard Business Review, Buyers no longer pay attention to it. The buyer decision journey has changed. We've all heard or seen old-school marketing: the billboards, television ads, the radio, the perfect model in a magazine that reinforces beauty stereotypes. But that has brought us a lot of anxiety, depression, and psychological problems.
Related: How Taco Bell proves that old school marketing tactics still work
2. Newer generations don't drink the same lies
I grew up learning that if I wanted to change the world, I had to try to do things differently. As a result, I have followed a mindful lifestyle. I appreciated just reading, listening, and seeing things that gave me an emotional bond. This also applies if I only follow people and brands who share my values.
As a millennial, I'm fed up with marketing lies. Others in the newer generation share this feeling as we are tired of staring at our screens, tired of being told by others that we are not good enough, and our life is not complete until we buy.
Related article: How Should Companies Tap into Growing Green Consumption?
3. Conscious consumption is the future of marketing
If you've never heard of the term "conscious consumption", don't worry. That's why you're here. If your brand or company does not speak to ordinary people or if your values do not align with everything you do, you lack transparency, you are not committed to doing something good for the world, you are missing out on putting it in To create the new generation fall in love with what you do.
It's that simple. We don't always have to be told that we have to buy. Nowadays people follow people. People follow brands that have a human touch. Go a little deeper and check out five things you can do to humanize your brand.
The world needs more conscious leadership in business
Building an army of conscious consumers is a milestone to focus on over the next decade. Conscious consumption may be a trend, but focus on it because you firmly believe in it.
Don't be afraid to change your strategies. Go deeper into your brand, product development, and supply chain management. Changes are always possible, especially when you combine them with a plan of action.
What is your company doing to change the world? If you don't have an answer, you have a problem.
Related: Why Conscious Economy is the Leadership Style of the Future