3 tips for getting started in affiliate marketing

Affiliate marketing doesn't require any money or experience, just a little extra time to study

1, 2021

4 min read

Opinions expressed by Entrepreneur Contributors are their own.

Twenty-four percent of Americans want to start their own site this year to earn passive income or to diversify their income potential. After 2020, we've learned two important lessons: we need to get creative to stay ahead, and working remotely gives us the extra time we need to trigger a sideline.

A side business that is thriving is affiliate marketing. Adobe Analytics predicts that e-commerce will hit the trillion dollar mark for the first time in 2022. With the advent of influencers and social media platforms, affiliate marketing has quickly become one of the largest sources of online income right now.

An affiliate marketer promotes offers or products related to them and / or their interests. They often come across as very organic and you will most likely not realize that it is an advertisement at all. Whether you are aware of it or not, you've seen affiliate links everywhere, from subtle (or not-so-subtle) product advertisements for social media influencers to disclosing the publisher's affiliate publications at the beginning or end of one Article.

One of the biggest misconceptions about affiliate marketing is that it is too much work. However, becoming an affiliate marketer is easy and you don't need massive social media followers. All you need is an internet connection and a social media account. The best and fastest way to get started is to use a full service partner platform with a robust partner market. My company has helped vendors connect with more than 25,000 global partners in 40 different niches.

Here are three simple tips to help you get the most impact when you start affiliate marketing.

You have to start with the right audience

Start on a social media platform that best suits your audience and content. The easiest place to start is with the social platform you already have so you can target followers you know first. Are you targeting an older population? Use Facebook. Are you planning to advertise to a younger demographic and want to focus on visually engaging or creative promotions? Use Instagram or even TikTok or Pinterest.

Grow your following beyond family and friends on your favorite social media platform. Engage with other people who have interests similar to yours. If necessary, follow hashtags or join groups to find out who these people are. Create content that adds value to your audience. You can get ideas by seeing what others in the room are doing. You want to be authentic and of course people will deal with you.

Related Topics: How to Build a Reliable (and Profitable) Affiliate Network from scratch

You need to focus on one niche

You don't want to advertise any type of product. You want to be authentic and believe in the products you are promoting. Are you an expert? Take advantage of your certifications and use them to your advantage when working with products. What is your passion Take a look at the content you post regularly and see what topics are there. For example, if you share a lot of photos on fitness, this is your niche. Or have a unique life experience and translate it into products that you want to use.

One of the easiest ways to differentiate yourself from other partners is to find fringe products. These are the products and brands that are off the beaten path. Sure, getting excited about a well-known brand is great, but these affiliate programs are already crowded and don't offer high-paying commissions.

Related Topics: 10 Questions You Must Ask Before Determining Your Target Market

Get creative and promote your products for maximum revenue

The more authentic you are in promoting products, the better you sell to your audience. Unlike influencers, affiliates can choose how they publish posts to promote their unique affiliate links. For example, you can compare the ingredient labels side by side between a big box brand and the smaller product you are promoting.

Promoting your product goes beyond social media. As a partner, you can decide which other channels you want to use. You can record emails in your social media accounts and send email lists. With a little extra cash, you can also create native ads or run ads to target people outside of your social media and email circles, but who have an interest in your niche.

Depending on the platform you use to manage it, affiliate marketers can earn up to 100 percent commission every time someone purchases from your unique affiliate link.

Related Topics: Affiliate Vs. Influencer Marketing: Which One Should Your Business Use?

21 Posts Related to 3 tips for getting started in affiliate marketing