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The following excerpt is from the staff at Entrepreneur Media Inc. and the book by Jason R. Rich Start your own Etsy business. Buy now at Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it direct from us and SAVE 60% on this book if you use code SIDEHUSTLE2021 by 06/20/21.
Once your Etsy shop is up, you need to start promoting your shop. Below is information that will focus on some of the most common marketing activities that you can undertake for your business. Which options you choose is entirely up to you and should be based on your available resources, your target audience, and the items you sell.
Related: A step-by-step guide to creating attention-grabbing product listings
Word of mouth works best
If you manage to impress your customers, get them excited about your offer and provide first-class customer service, you as a seller can benefit from the fact that they speak positively about you among friends, colleagues and family members. In addition, if your customers become loyal to you and what you sell, they can give these people positive endorsement for your company and your products.
An even bigger reward is that some of your customers may have a tendency to share information about you and your business through their social media that could quickly reach a much larger audience. Whenever you get free calls or emails from customers, thank them quickly and politely ask for a positive review on Etsy and share this with their friends on social media.
Positive word of mouth serves as reliable confirmation and can be stronger than any commercial someone sees because they know and trust the source of the confirmation, be it from a friend, colleague, or family member.
Focus on generating repeat business with existing customers
Once you realize how much time, effort, and money can be put into increasing traffic to your store, you will find that it is much easier to generate repeat business from already satisfied customers.
Maintaining communication and a good relationship with your customers is one of the easiest ways to generate repeat business. However, you can help ensure repeat business by taking several approaches:
- Offer a reorder discount that is exclusive to returning customers.
- Reward customers for every dollar they spend on your store. For example, for every $ 100 they spend, they will automatically receive a $ 10 or $ 20 gift card.
- Encourage customers to sign up for a weekly, bi-weekly, or monthly email that offers special discounts and promotions, as well as useful information that is valuable to the customer. For example, you can share guides on your products and offer exclusive previews of new or upcoming products.
- Publish a blog and advertise special offers or discounts to existing customers.
- Create a birthday club that allows existing customers to receive a special discount during their birthday month or within seven days of their birthday.
- Develop a recommendation campaign in which the existing customer receives a discount every time a customer they have referred places an order in your shop, and at the same time this new customer also receives a discount as a new customer (recommendation).
- Interact and share information with your customers through your social media accounts and only promote your social media friends and followers for online specials.
- Offer your existing customers the opportunity to purchase new items in your shop in front of the general public.
- Create and distribute coupon codes to your existing customers (or prospects) that offer a percentage discount on their next order, free shipping, or a fixed dollar savings.
Similar: 3 Things You Need To Know Before Starting Your Etsy Business
Rely on your positive ratings and reviews to increase your credibility
Collecting and presenting positive ratings and reviews from previous customers is a powerful tool for converting visitors to your Etsy shop into paying customers. As you will quickly find out, positive ratings and reviews give your business instant credibility. The same reviews also allow your prospective customers to learn firsthand about the experiences of your previous customers.
Your prospects can quickly find out what other people think of what you're selling. The ratings and reviews you receive will automatically and clearly appear in your Etsy shop. There is no way to hide it. For this reason, it is extremely important to use your best efforts to provide world class customer service, always be honest with your customers, only sell the highest quality products, promptly fulfill and ship your orders, and take steps to build strong relationships with your customers.
After customers have received their order, it is up to them to decide whether to write and publish a review about your product (s) and your company. This is a purely optional activity on your part, but there are simple steps you can take to encourage your customers to post positive reviews of your product (s) without making you look intrusive or unprofessional.
Just as good reviews can help your business, bad reviews and reviews can literally destroy your business. Never underestimate the importance of Etsy's rating and rating system in deciding how to run your business and ultimately treat your customers.
Use Etsy's own SEO tools
One of the easiest ways to attract potential customers to your shop is to use Etsy's SEO tools. When you create your Etsy shop and then again for each product listing, you will be asked for keywords (tags) that describe your company and your products clearly, precisely and concisely. Your goal is to include words in the Etsy search box that you think your prospects will use when they search for products that are similar to your listing.
If the tags you inserted match a prospect's search terms, an entry for your shop or one of your product listings will appear in that person's search results with a direct link to your shop or product.
Etsy determines your ranking in search results based on a number of factors that are not fully disclosed to sellers. These factors likely include how many keywords / tags the prospect entered in the search box matched the words / tags you provided, how long you've been in business and your average ratings.
Finally, once you start driving traffic to your shop, Etsy provides in-depth analysis and intelligence on those visitors. This information includes which keywords were used to find and visit your shop or product listing. By keeping track of this information, you can quickly and easily determine which of your keywords / tags are attracting the most traffic and which need tweaking or replacing with more commonly used words / tags.
Get active on social media
Every day, billions of people around the world spend time on social media such as Facebook, Twitter, Instagram, Pinterest, and YouTube. They use social media to get any information they want or need in a highly personalized format that is presented to them on demand.
Social media has now become a place where entrepreneurs can communicate freely and informally with existing customers, find and acquire new customers, and build an interactive online community that focuses on their business and / or products.
Similarly, this teen paid for college by selling on Etsy. Here are 5 ways she did it.
As the owner of an Etsy shop, it doesn't matter whether you should be active on social media or not. Without a doubt you should! What you need to consider is which social media services will best suit your needs based on your target audience, your available time and resources, and what you are selling.
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