When blogging is done effectively, it is one of the most powerful tools a business owner can use to drive organic traffic to a website.
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In today's world, it can be difficult to see your content online. Social algorithms change daily and it's harder than ever to achieve organic reach.
Focusing on creating your own corner of the internet with a blog can bypass social algorithms that are primarily based on timing and popularity, and build an organic audience using search algorithms that are primarily concerned with relevance and user experience .
While some think it's not as shiny and fun as when dopamine gets a "Like" on an app, a solid blogging strategy is one of the best ways to get the right audience for what you have to offer without being a slave to finding algorithms and posting them every day. In fact, blogging has sent over 3 million people to my website in the last year – with no paid ads or social media.
Related: Why Your Small Business Needs To Start A Blog
No matter where you are on your business trip, these 6 blogging basics will help you get seen online:
Start now if you haven't already
First of all, you should definitely have a blog on your website. A blog shows your prospects and customers that your company is active. Also, the search algorithms love a website that is updated frequently. Once your original website is up, blogging is the best way to do it. “Blogging is dead” is one of the worst pieces of advice on the internet – don't listen! It's never too late to start a blog.
Blogging is the most powerful way to establish you and your company as experts in your field. It's the only platform you own as a business owner (no, you don't have access to your social media audience, and changing the algorithm can do your business if it's your main source of leads).
Don't assume that people know your world
Remember that what is commonplace to you is most likely brand new to your prospects and customers.
For example, if you're a therapist, you may talk about trauma or shame so often that you think everyone knows how to identify it. Your readers may not even know the correct definition of terms that you use in everyday life. Or maybe you start an app. Don't assume that users know why they need this app or how to install an app on their device. You can blog about anything. "The definition of (xyz)", "3 ways to identify (xyz)", or "Why (xyz) are no more matters" are examples of posts you can write to get the right message across to your readers and them to help you in your customer lifecycle.
Think of three to five categories to blog in, then break each topic down into bite-sized chunks (more on this below) so that you can create at least a year worth of content over a 30-year period. tiny brainstorming. Blogging doesn't have to be difficult; You can do it easily if you take some time to plan ahead.
Related: 4 Ways To Use Your Blog To Promote Your Business On Social Media
Keep the posts bite-sized
Provide simple, bite-sized information and keep each post on a topic. Don't fall into the trap of writing a dissertation. The biggest mistake people make when they first start blogging is to put way too much information into a single post. You're not blogging to prove that you know a lot about a topic for your competition. You blog because you want to help potential customers learn how to help them. Stop and think, "Am I blogging with a colleague or am I blogging with a potential customer?" Blogging with coworkers won't get you anywhere, but blogging with prospects can bring endless leads to your website.
Remember, people are in connection with people, not companies
Write as if you were speaking to a friend, always identifying a real person as the author of the post. Never post a blog post about The Company Team or, worse, the company name. People identify with people and will mentally see if they feel like a person is speaking to them directly. You are the expert in your business. Use the founder or another expert in your company as the author of your posts, even if you have employees.
Make a general schedule and keep your blog updated to show people that your business is energized. Once a week is ideal, but once or twice a month is perfectly fine for most business blogs. You don't have to post or post at the exact same time every week or month. You just have to be consistent so people know your proverbial lights are on. If someone comes to your website and your blog hasn't been updated in six months, it looks like your business is in trouble. However, when someone navigates to your blog and sees a consistent flow of posts, he or she knows that the energy is flowing in your business.
Related Topics: How To Start A Blog And Make Money Online
Don't let your readers down
Always end with a call to action. What should someone do when they have finished their article? Read another post? Are you signing up for your email list? Click here to view a specific product? Whatever it is, give readers clear guidance on what to do next and don't let them down.