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Big brands love digital marketing today for the flexibility it offers. Done right; it's inexpensive and methodical. And it's without a doubt the best way for small businesses to gain a competitive advantage.
Total digital advertising spend is estimated at over $ 389 billion in 2021. Staying up to date with trends and using the latest tools is the key to success for any business. Here are some of the digital marketing trends that every small business must follow.
1. Use Artificial Intelligence to your advantage
Artificial intelligence (AI) is the way to implement digital marketing strategies today. For one, it offers better insights into customer behavior and accurate data for better decision making.
You can analyze customer or target customer data to gain deeper insights. Then implement different strategies and know if it works or not with measurable results. Personalized, relatable and relevant messages help promote your offer more effectively.
Related: Artificial intelligence is revolutionizing influencer marketing
2. Live videos get more engagement
Live video is a powerful marketing strategy that popular brands make the most of. Small businesses like local bakeries and restaurants can benefit too. Now is the time for emerging businesses to go live and connect with audiences on another level. Social media platforms such as Facebook and Instagram are the point of contact for live videos.
One of the best things about going live is getting to know consumers and connecting with them on a deeper level. Interacting with followers and consumers can also create authenticity for a company and help companies build a level of trust. Consumers who can identify with the company they shop from are more likely to return.
Related: Why More Brands Are Going Live With Their Videos (And Why You Should)
3. Social Media Marketing
Over the years, social media has proven to be an immense boon to digital marketing. Social media marketing is straightforward and inexpensive.
It's easy too. Only a company profile on Instagram or Facebook can get you started. Once you post regularly, it will be easier to get more customers and followers. Automate social media posting and repost old blogs for more exposure.
With clever social media marketing, you can get deeper insights into user demographics. You can then address the consumer accordingly. Using trending hashtags can also help increase the reach of your posts – display products and post market your offerings to get more exposure.
Related: 7 steps to launching an expert social media marketing campaign
4. Use social media stories
Tell a compelling story. People love stories and well-known brands sell products with storytelling as a tool. Instagram has over 500 million daily active users. Do you deal with them?
Social media platforms spread the stories to a larger audience. You can do this through blog posts, disappearing stories, polls, live sessions, and podcasts. If readers like what you have to say, you'll get more conversions.
It's also one of the better ways to grab potential customers' attention. You interact with them, get to know their preferences and get annoyed. Then tell them what you have to offer and how it can help you. Personalization leads to higher conversions.
Facebook is also a great platform for creating a branding story for small businesses. In addition, you can also sell products through the Facebook marketplace and thus identify consumer trends.
Related: To master social media, tell stories that are fascinating
Geofencing is a highly effective technique for attracting customers based on their geographic location. The app or software sends notifications or pop-ups to people who enter a certain geographic area. The application uses GPS or WiFi to locate the people.
If your business is targeting a local audience, this is a great choice. Build brand awareness the smart way. Smart pop-ups help you attract potential customers quickly. A / B testing and the use of user mapping tools can help.
Related: The future of location-based marketing
6. Target ads locally
Companies have to act locally before they go global. The first step is to target local customers. One way is to target local ads – one of the most effective digital marketing strategies that will be fruitful for small businesses. You can connect customers with local businesses that may be relevant to them.
Stay up to date with the trends. Implement new strategies to see what works and what doesn't. Don't be afraid to use new platforms and tools to better target your audience.
Similar: 5 digital marketing trends for your company in 2021