Use these seven strategies to make your company's brand stand out from the rest.
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Over the past three years, LinkedIn's active user base has grown by a staggering 27%, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can use the platform to build their brands, generate new leads, partner up and connect .
The following seven ways can help you use LinkedIn to grow your brand and gain a competitive advantage over your competition.
1. Optimize your company profile and connect with people
If you haven't worked on your LinkedIn profile before, please take some time and perfect it. Make sure it contains all the essential details about your company's products and services. Put more emphasis on the headline and summary to make sure they are engaging, engaging, interesting, and professional. Also, optimize it for more B2B and B2C lead generation.
Within a very short time you will see the notification "Someone has viewed your profile". Don't just look at their profile. Instead, keep track of the people who viewed your company's profile. If they're an ideal prospect, invite them to connect. A person who looks at your company profile will most likely learn more about your brand. Chances are they are also interested in your product or service.
Related: The Biggest Mistakes You Make On LinkedIn And What To Do Instead
2. Post valuable content on the LinkedIn publisher
You can use LinkedIn Publisher to post blog posts that users can interact with and share. The more chunks of your blogs that are shared, the greater the impact on your brand's growth. The contribution can also interest potential customers in your products and open a door for further partnerships.
Make a habit of posting content on LinkedIn regularly – but remember, quality is key. It can build a community of loyal followers who will admire your brand. Through them, you have ambassadors who can build a reputation for yourself about your company. When users see the value and insights in your content, they'll be confident they'll learn more about your business. It's one of the easiest and most subtle ways to promote your brand on LinkedIn without being intrusive.
3. Follow other companies
Don't forget to follow other companies in your industry, including those you've partnered with and those who may be potential partners. This way you have the opportunity to get to know them and what they have to offer. Don't limit yourself to browsing though, as this could be an eye opener to some techniques other companies are using to get more leads. The more you position yourself out there, the higher your chances of getting more returns.
4. Join LinkedIn groups that gather your target customers
Having the right groups can be a very powerful tool in growing your brand. You can use the advanced search to find practitioners in your industry and your company. Group meetings can give you important insights into your industry. You will also learn about problems that arise in the industry and the options you can use to resolve them.
As a group, study the rules to determine if content sharing is allowed. If so, increase your credibility by sharing relevant content that engages potential prospects. It can include links to articles about your brand, relevant blog posts, webinar event notices, and posts citing your business. However, make sure that the materials you post are a helpful source and avoid dominating the conversation.
Related: Five Ways To Use LinkedIn For Sales Initiation Through Social Selling
5. Use plugins
LinkedIn can be an even more powerful lead generation tool when you use the complementary add-ons. Tap on the following plugins:
- LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows you what your connections have. By locating the users who travel in large circles, you can get in touch with them to use their platform and promote your brand.
- LinMailPro: It's a Chrome extension that allows you to automatically find and invite people who have recently viewed your profile. You can also send them personalized messages about your brand or convey marketing messages.
- Headliner: You may have sponsored a great story, uploaded ads, or posted a post, but without a great headline your potential goals might not click on it. When you use Headlinr, a paid Chrome plugin, multiple headline combinations are automatically generated with the keyword you specified, depending on the industry. You'll get compelling titles that will entice users to click through your ads and stories.
- Rapporteur: If you're a Gmail user browsing Chrome or Firefox, Rapportive can be a handy tool for getting more leads. This allows you to get LinkedIn profiles whose contacts contain email addresses. You can then send them personalized invitations to their inbox to expand your network.
6. Create a sponsored InMail campaign
By using InMail Sponsored Campaigns, you have an easier way to break out of the clutter and reach the inboxes of people who matter to your business. You can send compelling offers and rich content to your target prospects.
7. Ask your employees to publish your company's content
For the most part, entrepreneurs are looking for strong brand representatives who can share their case studies and blogs about the brand. However, you can also do this through your employees. Research shows that around 50% of employees already post about their employer on social media platforms. Ask them to post blog content and other articles about your brand to generate more traffic and leads. In fact, some organizations allow their marketers to choose company-approved content that their employees can share on LinkedIn.
LinkedIn can be a gold mine for attracting new customers and growing your brand, but doing it correctly is critical. Take the time to create your LinkedIn strategy and understand how you can add value to potential customers first – then implement like crazy!
Related: Five Ways To Build Your Business Through Blogging