A step-by-step guide to creating eye-catching product listings #Etsy #EntrepreneurBooks

September
6, 2017

Read 6 minutes


The following excerpt is from the staff at Entrepreneur Media Inc. and the book by Jason R. Rich Start your own Etsy business. Buy now at Amazon | Barnes & Noble | iTunes | IndieBound or click here to buy it direct from us and SAVE 60% on this book if you use code SIDEHUSTLE2021 by 06/20/21.

One of the most important steps in setting up your Etsy shop is adding the product listings for the items you want to sell. You create and create product listings one at a time using Etsy's "Add New Listing" tool, which guides you through the process of creating, publishing and then organizing each listing. As you will soon see, Etsy breaks this process down into five steps.

Similar: 3 Things You Need To Know Before Starting Your Etsy Business

Step 1: product photography

The first step in creating a product listing is to upload between one and five digital photos for each listing. Be sure to choose photos that best showcase your products from different angles or perspectives. Combine traditional product shots with lifestyle shots.

A product shot should only show your item in the photo, usually with a white or solid (or very plain) background. The main focus should be on the product and show as many product details as possible. A lifestyle shot shows how your product is worn or used in the real world. For example, if you sell necklaces, a lifestyle shot could show a model wearing the necklace in conjunction with various outfits.

Step 2: listing details

One of the very first things visitors see when they view your products is the title of the product listing. This title needs to be short, descriptive, attention grabbing, and specific, and includes keywords that you think customers will use to find your articles. As always, target it specifically to your core audience.

The "About This Offer" section has three separate pull-down menus: "Who Made It?", "What Is It?" and "When was it done?" For each listing, choose the most appropriate option based on what you are selling.

You must also select an applicable category for the product and enter the price. The price should be calculated in advance to take into account your material costs, time / labor, operating overheads and marketing / advertising costs, and the profit you want to make. It shouldn't include shipping and handling charges or sales tax.

In the "Description" field you can describe your product in your own words. Use as many relevant search terms or phrases as possible as this text is searchable by your potential customers.

Similar: This teen paid for college by selling on Etsy. Here are 5 ways she did it.

If you sell multiple items that fit into clearly defined categories, e.g. For example, you can organize your items into sections and find them more easily in your shop, for example specific product types, products with similar prices, or products that are best suited for certain holidays.

Step 3: variations

On Etsy, a single product listing for a single item can have multiple (optional) variations. For example, the "Handmade Wool Sweater" you are selling might have a listing, and using the "Add Variation" tool, the listing could have the multiple colors and / or sizes of the sweater that you want to offer.

The variation option (s) the customer selects will appear in your emails about sold orders, receipts, and transactions so you know exactly which items to send based on the customer's selection.

After you've selected a variation, customize the options your customers will be offered based on the variation type you selected. For each variant you have selected, you have the option of adding a separate price and showing whether the respective variant is currently in stock.

Step 4: shipping details

In this section you will need to provide information about the size and weight of your item and where it is being shipped from. Select the shipping options you want to offer your customers; and disclose the processing time required for each order. You will also need to provide the origin zip code of the location from which you are shipping your orders.

Usually offer the fastest possible turnaround time. You should also choose which countries you want to ship to.

Based on the shipping option (s) you choose and the option the customer selects when ordering, Etsy will calculate the shipping / postage fee based on current rates. In addition to the shipping cost, you can add a handling fee that is automatically added to the customer's total shipping amount and is not listed separately. If you do decide to add one, keep it low and you can justify it.

Next, provide the item weight for the item after packing and the length, width, and height of the package. Based on the various shipping options you have selected, Etsy will display the shipping costs that your customers will be charged when placing an order in the Shipping cost preview box.

Step 5: add search terms

The final step in the product listing process is a list of words that you add to the Tags field so customers can find your shop and product listing when they search. These tags should describe your article in as much detail as possible.

Related: 12 Ways To Increase Online Sales

The Materials field is another optional tool that you can use to provide a collection of search terms that you think potential customers might use. For example, if you're selling a handmade sweater, your bill of materials might contain words like "wool", "yarn", "natural", "organic", "dead", "hand-spun", "synthetic", "Scottish", "merino", "Sheep", "Alpaca", "Cashmere" and / or "Nature".

When you have completed a product listing, click the Preview button and carefully review each listing. Fix any errors, then click the Save and Continue button to save and publish the listing on your store.

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