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In a competitive world, many entrepreneurs and small businesses are looking for marketing "tricks" to get results. It can be tempting to find the quick and easy clicks that result from a memorable headline, but you always pay a high price for cheap thrills. If there's nothing to back up the headline, you'll lose interest (and possibly respect) from visitors and prospects.
Of course, some marketers don't care; It's about including traffic at all costs. The end justifies the means. Sure, clickbait seems easy. However, this is exactly where the problem lies. Let's learn more about the dangers of clickbait and what you can do instead to reach out to your audience.
What is clickbait?
When you're late for the game, clickbait refers to those “catchy” article headings that are designed to grab people's attention and get them to click their way through the website. Many marketers and entrepreneurs like to use it because it generates more clicks and interest, but it also drives up bounce rates.
We were all victims. Think about it: sometimes there is no question You are about to click on some wicked clickbait piece. You are fully aware, but curiosity wins. you just to have to know what the "little-known hack of losing 20 pounds by tomorrow night" is all about.
Similar: The Future of Content Marketing: Why Clickbait Won't Make It
There are probably dozens of ways these misleading headlines can ruin a solid reputation or brand, even with a single use. Once a company or business publishes an article with a clickbait headline, it basically confirms that it just wants attention and may be the user also receives something.
How clickbait destroys a brand's reputation
Disappointment with the audience
Clickbait headlines are notorious for being shock and no substance. That said, these headlines can evoke strong emotions, but the content behind them is usually superficial, uninteresting, or misleading. Sure, you can wow people with an eye-catching headline. You can also disappoint them just as quickly if they show up and see that there is nothing essential to the hype.
Clickbait ruins other valuable website data
Companies that use clickbait are putting almost all of their website analytics and metrics at risk. How can you get accurate tracking information and data about your website and its content when the lead generation tactics used are not reputable?
A single clickbait track can generate hundreds of hits, but it can cause as many bounces and confuse all of your data. This makes it almost impossible to pursue marketing strategies and improve conversion rates as there is no precise information available on which to base improvements or measure success.
Other ways to rate clicks and drive traffic
You should never be out to cheat people. Many marketers rely on clickbait because they are looking for a one-time profit – the quick results. They don't care if the content is actually being delivered.
If your viewers notice reckless posting, it is certain that they are not amused. You might even see your brand as spam or as a company not worth investing in. A quick look at website traffic is great, but long-term relationships are always better in business.
Here are some more valuable ways to increase clicks and drive traffic to your content without resorting to clickbait or other deceptive tactics.
Provide value-adding information
Your biggest goal with content is to create quality information that your visitors can use. Brands that are able to create content that answers the “how” and “why” of their product or service prove that you don't need gimmicks to generate lots of clicks.
Educating your audience is not only a great way to get higher click-through rates, but it also gives a brand a stronger reputation as an authority in their industry.
Related: 30+ Ultimate Headline Formulas For Tweets, Posts, And Emails
Use tools to analyze headlines
If you're creating headlines that are powerful and attention grabbing – without turning into clickbait – there are a number of tools that can help. A headline analyzer can take all of your content titles and rate them for you, while also providing tips and insights to improve readability and approval potential.
These tools shouldn't be the just create effective headlines, but they can be a helpful tool for the initial brainstorming process or to help those who are just starting to create their own headlines.
Look at list items
Unlike clickbait, listicles are here to stay. Some marketing critics may be fed up with them, but consumers love list-based and numeric headlines. Consider adding numbers to your headlines and creating a list item to generate more interest: "X Lesser Known Tips for Marketing Success" or "X Ways to Build a Brand Without Your Audience Buying".
They aren't the only option for compelling content, but marketers struggling to create strong headlines and content can always rely on Listicles to make a point.
Just say "no" to clickbait
The best of content marketing uses a variety of tools and possible content styles. It focuses on generating strong headlines with even stronger content to back up the title and give users something of value to take away. Whether that's a little more information about the particular brand, an industry-relevant "how-to" article, or just tips and insights that users can benefit from, it has to be something valuable.
As it stands, the majority of consumers see clickbait headlines and immediately dodge them. Check out your social media feeds. Scroll through and find someone who shared a clickbait style track and check out the comments. At least a handful of them will be social media users who will leave comments like “This is clickbait. No real substance "or" This information is useless and has nothing to do with the title. "
Related: 6 Easy Ways To Get More Website Traffic
Most importantly, you can't treat your potential audience like they aren't smart enough to spot gimmicks and marketing tricks. Take the time to do content marketing the right way and build a brand that will be around for the long term.