Don't Make These 3 Webinar Mistakes

There is a right way and a wrong way to conduct webinars. These tips will help you get it right.


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As people do more business and shop online, webinars are becoming commonplace as they allow you to reach employees and buyers no matter where in the world they are. But while they're relatively easy to put together and perform, you need to avoid some of the most common webinar mistakes to get good results.

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1. Don't take burnout into account

Even the nicest people can be a little self-centered. What often happens in webinars is that the speaker only focuses on themselves and their own event. They forget that everyone's Conduct webinars and employees can participate in several throughout the day. They don't pay attention to the fact that the participants have been sitting in their chairs in front of a screen all day or maybe not even knowing details about the webinar.

Hence, you need to make everything more interesting to make your webinar stand out, be it the email invitation, the speaker you bring in, or any other element.

As an example, we are bringing an author and former Navy SEAL into my company. The plan is for him to share his findings on overcoming transitional periods of hardship such as we have all experienced amid the pandemic. People who signed up for the webinar have responded positively just because it's different. Instead of just another product pitch that everyone is rejecting, a SEAL is something new that we can use to build relationships and make sure the webinar is effective and works as the lead generation platform we need.

When looking for fun ways to make the webinar more engaging, think through the flow of things. For example, if you are planning a wine tasting and the wine is not being delivered to the webinar attendees, that's a real disappointment and your attendees will likely be disappointed. You want to make sure that your plan is reliable or that you have a good fulcrum to turn to. Also, don't forget to follow up. For example, if you're working with a writer, you might be able to arrange for everyone to get a copy of their book after your event.

2. Let the cameras go dark

People struggle not to multitask, especially because they are under so much pressure to do, do, do all the time. When hosting a webinar, try to predict how people will multitask. They will cheat and turn off their camera so they can do other things while you are talking. This is disappointing and challenging for a speaker because then it is impossible to get visual feedback from their faces to see if you are occupying them. Consider running a raffle for people who leave their cameras on all the time or find other prizes and games that appeal to your audience.

3. Don't be creative and offer something helpful

Even if the people in your audience are 100% excited about your topic, they all have problems. They're all looking for little hacks or products that can relieve their stress or get them off the screen sooner. So, acknowledge that and give them something unique that they will really enjoy and use. This can be anything from cookware to putting lessons with a professional golfer. Run the webinar with this incentive and make sure the audience can connect it to what you are talking about or trying to resell. Find an option that can move your conversation forward, because ideally the webinar is the beginning of a long-term relationship, not a one-time interaction.

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Even when people return to the office, we will likely be interacting through technology more than ever before – including using webinars to teach and sell. Avoiding these common mistakes can help make your event more effective. So think of all people have to do online, prioritize active cameras and help them every time you host.

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