Facebook and Instagram will invest more than $ 1 billion in content creators

To compete with TikTok, Mark Zuckerberg plans to pay more than $ 1 billion to attract content creators.

15, 2021

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This article was translated from our Spanish edition using AI technologies. Errors can occur due to this process.

Facebook CEO Marc Zuckerberg announced Wednesday that he will be investing more than $ 1 billion to pay content creators on Facebook and Instagram. That investment would be in an effort to compete against TikTok, the Chinese short video application that is shaking the rest of social networks.

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"We want to build the best platforms for millions of YouTubers to earn a living, so we're creating new programs to invest over $ 1 billion to reward YouTubers for great content they share on Facebook and Instagram by 2022 create." Zuckerberg wrote on his Facebook wall.

“Investing in Creators is not new to us, but I look forward to expanding that work over time. More details soon, ”he added.

The strategy would be to pay users to “use certain Facebook and Instagram functions or achieve certain milestones,” detailed The New York Times, relying on corporate sources.

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At the beginning, the initiative works through invitations. Towards the end of this year, they will create a portal where attendees can follow their earnings on both social networks.

The same medium suggests that the move is part of a strategy to keep abreast of TikTok's amazing growth. Originally from China, the platform is considered one of the most downloaded apps of all time. To date, TikTok has been installed over three billion times.

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