Learn the art of strong branding through impactful storytelling with Julian Mitchelll, co-founder of IQ Labs Inc.
Kindly supported by T-Mobile for Business
The convergence of media, marketing and technology has redefined the mechanisms of branding in the modern world. In a digital age dominated by social media and short videos, brands express their value and perspective through storytelling, making content the languages brands use to communicate. Hence, the most powerful brands understand that content is more than a marketing strategy. It's a tool for creating conversation, building community, and shaping culture.
Experience with Julian Mitchell, award-winning marketer, multimedia journalist and co-founder of IQ Labs Inc, an addition to his workshop on the mechanisms of building high-impact brands through intelligent and effective storytelling.
- Lesson 1: Identify the Market Opportunity
- Lesson 2: How to Create Your Brand Story
- Lesson 3: How to Break into the Market
Julian Mitchell is an award-winning marketer, educator, and multimedia journalist and founder of IQ Labs Inc. He pioneered content and campaign strategies for brands such as Beats By Dre, Honda, Wells Fargo, Google, Amazon Studios, Luc Belaire, the NFL and Magic Johnson Enterprises. In 2013, Mitchell worked with Sean "Diddy" Combs to start REVOLT Media & TV as social media and editorial director.
Prior to founding IQ Labs, Mitchell spent four years as a Forbes columnist for disruptive entrepreneurs and startups, introducing the biggest names and news in the music, media and entertainment sectors. Mitchell has many years of experience as a lecturer for MediaBistro and speaks and is a member of the advisory boards of well-known conferences such as CES, VidCon, Summit, Social Media Week, ANA, A3C and MegaFest.