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When the global pandemic began in January 2020, startups and small businesses around the world were in an unfavorable scenario for their growth.
Their sales fell overnight due to the new hygiene regulations. Customers stopped visiting stores, restaurants, malls, gyms, and physical services business locations.
However, consumers still needed their favorite products and turned to online media to find and buy them. The digital world became the dominant trading space and people found a convenient and accessible resource to reach out to brands and make their purchases.
And while the end of the health crisis is getting closer, the fact is that new consumer habits will persist.
A few months before the end of 2021 and with a view to the Christmas season (even with more sales and more money on the streets), companies need one digital marketing Strategy to win a large market share.
This is the only way they can address potential consumers and retain existing ones. If brands want to grow and stay competitive, it is important that they know how to navigate an online environment.
As part of an ongoing effort to provide your community with the tools it needs to be successful, Becomes an entrepreneur In collaboration with Black Cherry Contenidos, conduct a series of four live training courses for digital marketing for entrepreneurs and SMEs.
The sessions will be free and broadcast on Entrepreneur's Facebook Live every Thursday from September 30th at 11:30 a.m. (Mexico City time).
The aim of this training from Omar Flore s, founder of Black cherry Contenidos and specialist in digital marketing, through the platforms and technological tools that can help a company grow regardless of its size or industry.
The live training agenda has been developed taking into account the real and practical needs of entrepreneurs:
- Session 1 on Thursday September 30th: Learn how to build a digital brand
- Session 2 on Thursday, October 7th: How to Create Branded Communities
- Session 3 on Thursday October 14th: Digital Tools to Promote Your Entrepreneurship
- Session 4 on Thursday, October 21: Ads on Facebook and Google (with a special guest)
To attend these free live sessions, attendees don't have to be experts in the digital world. The content is aimed at people with basic knowledge and at people who already have an education but would like to get to know possible applications and practical possibilities.
In less than an hour, participants acquire specialist knowledge that can be easily implemented in any company.
If you are an entrepreneur, content creator, influencer, have your own personal brand or are responsible for the marketing of an SME, We expect you every Thursday at our live digital marketing training.