Panam and Cielito Querido Café are working together to create this special tennis edition

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The Mexican coffee chain celebrates its 10th anniversary Cielito Querido Café cooperates with the sports shoe brand Panam . “Walking on the Sky” is the name of the tennis special edition that aims to enchant its customers with 100% Mexican designs.

Cortesía Panam x Cielito Querido Café

“During these 10 years on the market, Cielito Querido Café continues to rely on new experiences and advantages for all Mexicans. It's time for you to tie your shoelaces, walk through the skies and enjoy your Panam Cielito Querido Café Edition “, It says in a statement about the launch.

Image: Courtesy Panam x Cielito Querido Café

This special edition includes 1,600 pairs that are available in two colors: light blue from sizes 22 to 26 and navy blue from sizes 27 to 30. Where? In the 32 Panam branches in CDMX and Estado de México. As well as on the website of the Mexican shoe brand. They cost 550 Pesos and are available now while supplies last.

Image: Courtesy Panam x Cielito Querido Café

Cielito merchandising and history

It is not the first time that the coffee shop company has pursued a branding strategy in different products. From the beginning, the shops offered cups, thermos flasks, coffee grinders, French presses, tea infusers, jute bags, coffee blends, notebooks, USB sticks and sugar bowls. However, until now it has started to form external alliances in retail, it even has an ice cream with the iconic taste of the "horchata de la casa", an Oaxacan recipe made with milk, rice powder, melon seeds and cinnamon.

The story begins when the brand & # 39; Cafe, Cafe & # 39; , owned by Carlos Slim, was purchased by Mobility ADO and this is how Cielito Querido Café was born in 2010 . They changed the whole concept of a cafeteria experience based on the world famous Sirena but with an entirely Mexican identity. From the first glasses on, they alluded to the fact that they weren't the same "Here we say boy, not Alto", "It's not big, it's medium" or "It's not said Venti, it's said big".

Image: Courtesy Panam x Cielito Querido Café

With a neo-retro concept inspired by the stingray and grocery stores, they save the playfulness and hustle and bustle of the Latin tradition of "To drink a cup of coffee . "Supported by the designers Héctor Esrawe for the furniture and Nacho Cadena for the identity. The name arose from the juxtaposition of two songs: & # 39; Cielito Lindo & # 39; by Quirino Mendoza and & # 39; México Lindo and Querido & # 39; by Chucho Monge.

At the end of 2019, the chain passed into the hands of another Mexican company, Grupo Herdez, which was challenged to face the pandemic with a new brand in its portfolio.

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