Profeco is taking legal action against VivaAerobus, Vips, Sony and BP for misleading advertising

6, 2021

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This article was translated from our Spanish edition using AI technologies. Errors can occur because of this process.

This Monday is the head of the Federal Consumer Prosecutor (Profeco) , Ricardo Sheffield , reported that the agency is already take legal action against four companies for & # 39; misleading advertising & # 39; . These are the airlines VivaAerobus , the restaurant chain VIPs , the multinational Sony , and the fuel company British Petroleum (BP) .

During the morning press conference of President Andrés Manuel López Obrador, Ricardo Sheffield selected the four companies because they launched manipulated, confusing, or bogus promotions that ultimately deceived the end user.

Now let's look at what each company is accused of:

British petroleum

The head of Profeco implied the oil company claimed that a tank of gasoline would have 42 kilometers more horsepower, which is wrong, he said.

“We have brought proceedings against British Petroleum for misleading advertising because they tell consumers that they are giving 42 kilometers more for a tank to fill with it. This is completely wrong, there is no way to prove it, it is misleading advertising that we have already established with our laboratories and in coordination with the customs laboratories that this claim cannot be made. explained Ricardo Sheffield .


"But it's not the only misleading advertisement that we have legally rejected this weekend." added the lawyer.

the VIP restaurant Chain owned by the Alsea group He is accused of having started a very confusing and unclear advertising campaign that ultimately hurt unsuspecting guests.

“There are Vips who seem to sell us a filled chili for 35 pesos if he gives the chela for 35 pesos, if you buy the chili and you don't even know how to give you the chili. This is misleading advertising ", Denounced the officer.


Anyone who has quoted a flight from this airline knows that the final price is much higher than what they use as a hook in their advertising. You know that after you click that VivaAerobus Side, you won't see this price anywhere. When you find it and try to buy it, while paying, it turns out that the 50 peso flight is now 3,000 pesos or more.

For this reason, Ricardo Sheffield pointed out that the airline is distributing misleading advertisements by suggesting that you can do so Fly to any destination for 39 pesos . He stressed the unrealism of this promotion and said that "not even the suburbs" does it cost.

“However, with the small print that cannot be seen, it says 'more TUA' (Airport Use Fee). This is misleading advertising “, Said the head of Profeco.


The electronics multi is accused of being very promising "very, very low" prices for the first 10 who buy certain sound equipment. "However, the top 10 had bought it a few weeks earlier and they (Sony) continued to mislead consumers with these advertisements," he said explained.

In addition to spreading the word about the action, he said they will initiate a class action lawsuit against Sony "who did not want to continue to respect this discount, although he continues to uphold the advertising . "

"Cases of very large corporations who do not want to help consumers after the pandemics and during this crisis that has affected many appear to want to abuse them in order to recover quickly," the federal official said.

In the end, Ricardo Sheffield , Head of Profeco , urged consumers who have been defrauded by these companies to report the number 55 55 68 87 22.

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