Serious mistakes in content marketing that cost businesses

Content marketing is a way of delivering informative content to your potential customers about questions they are looking to meet a need.

July
6, 2021

Read for 4 minutes

This article was translated from our Spanish edition using AI technologies. Errors can occur due to this process.

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Right now, content marketing is one of the smartest investments a company can make, especially if you're just getting started. Although companies have good intentions to implement effective strategies, they don't always get what they expected and end up as high-cost mistakes as startups get very high-volume or ignore SEO. Remember, if you are just starting out with one of these companies, you cannot afford to spend your scarce resources.

So this time we're listing the main mistakes companies make when implementing Content Marketing without the right strategy. Above all, you should know that Content marketing is a way of delivering informative content to your potential customers about their questions to meet their every need. When customers gradually see you in someone they trust, give them feedback, and give them the answers to the questions they are looking for, they will naturally come towards you to look for the purchase later.

According to a 2020 hub spot Survey of around 40% of marketers said that content marketing is a very important part of their overall strategy. Therefore, G2 Consultores offers you the following recommendations to generate the best content strategy without making the following mistakes:

  1. Do not use Big data to develop your content strategy . Don't build a strategy from scratch with no foundation and consider only what you think your reader wants. If you do it from this breadbox, your strategy is likely to fail because you don't have data to justify your customers' interest. Try to analyze the competitors to see which blog articles are generating ROI and better engagement; save the topics and add them to your editorial calendar. First, ask yourself the following questions: Who is the target audience? Does the content meet the needs of the market? What is the value of it? If you are creating quality content then you will likely be considered an expert on the subject that you are a specialist. And the best effect is that your content is read and shared by your readers on their own networks, which increases visibility.
  2. Don't determine the goal of every content marketing topic. Most of your customers will not be ready to buy from you when they first hear about your business. By first bringing up a specific topic that is important to your audience, they become one deliberately that they have a problem that they need to solve, they investigate and explore the different solutions, in the end they make a purchase decision to solve it.
  3. Don't take SEO into account. This error is very common, so implementation recommendations are always followed. Search engines generate ten times more website traffic than any of your other channels you've chosen. Hence, investing in SEO should be a priority. Start doing keyword research to streamline searches, inlink optimization, and more.
  4. No review of content marketing performance. One mistake that you shouldn't make is not to take the time to review the performance of your efforts. When something doesn't work, you won't know and therefore won't be able to cut that particular tactic down to turning around much more valuable initiatives.

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