The emergence of the cloud in marketing

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One of the biggest trends of the last decade has been the advent of cloud infrastructure that people and businesses rely on completely. As businesses had to work from home, the increase in virtual workspaces, shared folders and drives automatically skyrocketed. Offices that used to store work and information archives are now hosted elsewhere – in the cloud.

Related: 7 Reasons Your Business Should Use Cloud Accounting Software

What the cloud includes

When using a cloud-based system, you are essentially sharing and storing your information in an internal infrastructure that provides various services. This includes data management, servers, software, databases and data storage.

Aside from having everything in one place, if your business relies on cloud storage, offer your employees to store their data and work in one place, which is incredibly convenient and fast too. Along with the cloud comes all of its extensive services, including email, data analysis, audio and video streaming, and more. They also have public and private cloud offerings and even hybrids. The most popular and efficient type of cloud computing is software-as-a-service (SaaS). This is the "licensing of a software application to customers". These are usually on-demand or pay-as-you-go models.

Similarly: the future of healthcare lies in the cloud

How it affects my marketing

As marketing has become more complex, traditional marketing partners must move towards cloud-based marketing automation to easily cope with the rate of change and the sheer amount of data that a robust marketing platform must process. The good news is that what the cloud offers can vastly improve your business and increase your sales. First, the approach offers flexibility and security anywhere, anytime, as users can access and use its services from any device anytime, anywhere. Leveraging the cloud can cut your IT services and storage expenses by an incredible percentage. If your brand requires customers to schedule appointments, reservations, or meetings, cloud services can automate all of this – planning, managing corporate and personal calendars, and automating registration and logging in.

All in all, the cloud and its services are something you should definitely consider when running a growing business. The positive effects on your employees, customers and the brand as a whole are significant. Implementing a SaaS partner is also something to consider when trying to run automated marketing campaigns, promotions, and more.

Related: It's time to prepare for a multi-cloud future

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