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I work for a company that developed software called RepairDesk that allows machine repair owners to manage their businesses. I was responsible for developing the content for their website, social media and other channels.
Although I wrote for repair professionals, I had never spoken to one on the job for the first 18 months – and that had to change.
The industry has grown exponentially in recent years: current statistics show that maintenance companies were worth $ 34.54 billion in 2019 and are still going strong despite the pandemic that followed.
Many people have dedicated their lives to this trade and I needed to understand what was going on around the world you.
I've treated this like any other advertising job where you don't actually interact with the people you are making material for and only produce things you think are necessary.
As everyone will tell you, this is the wrong way to do business.
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We started doing case studies of our shopkeepers: where they came from, how they set up their stores, etc.
The job of creating content was delegated to a team member who wasn't that experienced. As a result, the whole company turned into us just by promoting our product. We didn't really document the challenges the owners faced, rather we promoted how great our service was. It's a simple trap and the killer for credibility.
We've all come across sales pitches in our lives: that influencer asking for Instagram follows, those Redditors asking for upvotes, YouTubers telling you to smash the like and subscribe buttons – everything to get you on board with something they want and people are kind of tired of it.
If you really want to connect with your audience, you need to forget that you are selling something and think about how you can help them without them spending a dime on you.
Dissolving the separation
I started reaching out to our customers. I had nothing in particular in mind – no written questions, no points to start a conversation with – I just wanted to know who they were and what they were doing.
COVID-19 had made Zoom calls frequently, and I took advantage of the garage owners' growing familiarity with video conferencing to familiarize myself with them you.
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A plan comes together
After speaking to a dozen or so of these people, I was touched by their stories and wanted to do them good.
I started The State of Repairs, our company podcast developed exclusively for repair shops. The aim was to provide insights into how people can improve their business while also enabling business owners to share their thoughts and experiences with a wider audience online.
The fruits of the labor
One of the best things that come out of the podcast is that I was able to learn so much more about how to run a business in general and how to keep track of things as a whole.
Before every call, I was scared of chatting to someone I hadn't known for an hour. But when we started chatting, I was always surprised by what they had to say. Your wisdom during our discussions was a testament to years of hard work, dedication, and sheer will. Hard times don't last. tough people do it.
I was confident in my work, in my field and in my role in the company because I sat down with owners who wanted something more and were willing to invest the hours in it.
The smallest skill you learn can still produce something great
I never thought that one day audio editing would be good for my job. I took the time to learn a skill that I thought wasn't necessary to my career, and now I'm rolling with it. It is the main part of my job now. Compiling videos has changed my life.
There are so many amazing things that you can do as a person and if you want to grow there is no other way but to get your feet wet.
Talking to someone about their struggles will help both of you
By listening to my guests, I was able to draw on their experiences and better appreciate the work they are doing. Their struggles helped me learn about situations I hadn't been through. If I were ever in a similar situation I would know what to do.
I'm glad just talking to people and starting a podcast helped me get a little bit better on a long, long road.
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