A strum is a song or melody of short duration (5 to 60 seconds) and easy to remember that is intended to promote a product or service, usually by allusion to its characteristics or an emotional connection with the consumer.
Many advertisements, especially on radio and television, contain this element which helps create unique campaigns that will stay in the listener's mind and improve the brand's positioning in the marketplace. This strategy is known as auditory branding .
The effectiveness of jingles lies in the fact that, as musical compositions, they are more convincing than simple text and are less likely to cause disapproval from the audience who receive them. Although this technique is used less and less these days, there are songs that people remember and keep singing even though some are no longer broadcast. That is why we made a list of the best jingles that are part of the memory of Mexicans today:
This brand of amoeba and insect killing tablets became famous for their jingle, which we all will surely sing at one point or another. A real achievement in advertising to remember a product as general and difficult to position as that of the pharmaceutical industry.
“If you feel like your tail is itching, you have worms in one of them. If you feel like your cock is itching, take Vermox ”.
This all-purpose cleaner has become one of the house favorites, also because nobody forgets its tune. In fact, the brand's famous jingle was used for another form of advertising: the Sing and Win with Pinol competition, where people created their own song from the original version and uploaded it to YouTube.
"Pinol, Pinol, flavor, clean and disinfect, uhh!"
Without a doubt, the short melody of this sweet spread is one of the jingles we will never forget, especially because it creates an emotional bond with the brand:
Although this anti-flu drug has been on the market for more than 40 years, it was able to distinguish it from the rest by a simple tune that they use in all of their commercials, which also acts as a tagline.
"With XL-3 goodbye to the flu in a 2 x 3."
From the fort
This brand, currently owned by Grupo Herdez, started out as a leader in tomato products. Hence the famous jingle that has been around for years.
“The little tomatoes were very happy when the hangman came to make them juice. I don't care about death if I die decently in Del Fuerte products. " .
My Joy Toys
This toy company, founded in 1956, has found itself in the consumer's mind and thanks to its jingle it was part of the memory of the Mexican. Although it had an expanded version, this was the most popular:
"We learn and play toys with Mi Alegría".
This multipurpose cleaner is a great example of listening to branding. He not only relied on his jingle, but also his tagline to put himself at the top. When you think of the cleaner, you probably don't remember its packaging, but you do remember the song:
The promotion of this antacid has always been so effective that the brand is the ultimate benchmark for stomach relief. His jingle, used in the 90s, was an adaptation of a famous opera, the song of which ends with the sentence:
"Alka Seltzer, which you have to take for an upset stomach, he loves you well, he loves you well, take Alka Seltzer because he loves you."
The largest bakery company in the world has positioned itself as an inseparable companion for Mexicans with its effective emotional marketing campaigns in which the bear is the protagonist. But this jingle isn't far behind:
“This is my country, these are my people. Good people who work, dream, reach out and look straight ahead. "
This company, undoubtedly one of the most valuable in the world, has always accompanied its advertising with music. For his latest campaign “Wake up the magic” he used famous songs, Christmas carols and even artists like Motel and Natalia Lafourcade. However, the most memorable will always be the simple one:
This jingle became popular in Mexico in the 1970s to make this American brand indispensable in Mexican homes thanks to the "Put it yummy" slogan. It is so popular in national ideology that the Ventaneando episode, in which presenter Pedro Sola mistook the Hellmann brand for the Red Cap brand, became infamous.
At the end of the year, the confectionery brand launched a special commercial for its boot-shaped "Tutsibota" Christmas packaging. With the letter “boat, boat and it's not a ball”, the famous package of sweets always refers to the rest periods when we were children.
The soap brand launched this jingle with a legendary commercial that demonstrated the cleanability of its bar with vintage glasses. We've all ever heard the phrase "Zest, it brings you back to life because it's clean and refreshing."
Do you remember any other jingle? Complete the list on our social networks!